Hello marketers? Pay attention to professional women
“Marketers are still targeting moms, just like they’ve done since the 1950s,” lamented Marti Barletta, chief executive officer of Chicago-based TrendSight Group, which provides insights about marketing to women.
Ms. Barletta expresses her frustration with this short-sighted approach since people are having smaller families than they did years ago, and because marketing to moms resonates most often with first-time mothers only. “Marketers who were supposed to be trend forward, leading-edge and future-focused are the most outdated people on the planet,” she complained in an interview.