Almost exactly one year ago to the day (I checked), I posted a diatribe (& felt MUCH better after doing so...!) about a marketing brochure I had received from my cellphone company, proclaiming: "Moms Rock. Superphones help them roll."
As a non-mom -- and NOT by first choice, either -- you can just imagine how that made me feel. (Well, you don't have to imagine. Just go read the post.) ; )
I do not have a smartphone. (I barely use the four-year-old non-smartphone I have now.) Every now & then, I will admit that I do think about getting one. But do you think that getting a pitch like this in the mail is going to make me any likelier to rush right out to the nearest phone store?? (Hmmmm.... what do you think???)
Anyway -- guess what? It's now one year later and -- it's baaaaaccck!! Actually, not the exact same brochure -- it's Annoying Marketing Pitch: The Sequel!
Last year's pitch was"Moms Rock." This year's brochure arrived in the mail today, addressed to me, and the cover reads: "Moms rule. And deserve amazing phones that make every day easier."
Inside: "Get a phone that works as hard as you do."
Please get it through your thick skull: I am NOT A MOM. Yes, I am a woman of a certain age -- but contrary to what some people may think or believe, "woman" does not necessarily equal "mother". In fact, one in five adult women today will NEVER BE MOTHERS -- some of us by choice, some of us by circumstance, some of us because of infertility &/or pregnancy/infant loss. We may not have kids -- but I'm willing to bet that most of us do have cellphones (and likely more disposable income than your average mom, who has kids to clothe, feed and educate). That's a lot of potential clients you are not just ignoring, but possibly insulting, even hurting, with this sort of mom-centric targeted marketing.
I may not be a mom. But I like to think that I, too, "deserve" amazing phones that make every day easier. I may not have kids, and I don't discount the fact that mothers work damned hard and have "busy lives," as your brochure notes -- but believe me, I work damned hard and am pretty busy some days too.