Mugged

Even before Easter weekend was over, I was starting to see signs of the approaching Voldemort Day onslaught. The local mega-bookstore had a table full of mom-themed knick-knacks on prominent display -- scented candles, patterned scarves, pretty teacups and mugs, etc.  Some of the mug slogans read "Best Grandma (Ever)," "Best Mom (Ever)" and (ugh, don't get me started...!)  "Only the greatest Moms get promoted to Grandma!" 

Over in the mug section proper, there were also mugs for "Best Sister (Ever)," "Best Wife (Ever)" -- and the male counterparts "Best Husband (Ever)," Dad, Grandpa, Brother -- and Uncle.  Dh got an "Uncle"-themed mug from one of the nephews for his recent birthday.

Needless to say, every time I pass one of these mug displays, all I can think is, "Where the frack are the mugs for aunties??" After all, as Melanie Notkin, founder of Savvy Auntie, has pointed out, aunties (& particularly PANKS like me -- Professional Aunts, No Kids) are an underappreciated -- and highly lucrative -- market segment for those smart enough to recognize it.

Today, we were at a different outlet of the same mega-bookstore chain than the one(s) we usually frequent -- and guess what I found??  :)

 

It was actually hiding behind some other mugs... I moved it up to a more prominent spot at the front of the shelf, beside the "Best Uncle" mug. ;)  This was the first time (at least in a long time...!) I've ever seen one of these!!  I don't know if they're just incredibly popular (haha)(or...??) -- or whether the nephews will ever think to look for/buy one for me... but it's nice to know they do exist...!