The signs and displays are in the store windows.
The ads are on television.
On Facebook last night: someone posted a photo of a Dolce & Gabbana watch -- a hint for Mother's Day, she said. (!)
On a scrapbooking blog I read this morning: Headline: "Moms deserve the best!" Opening line: "It's never too early to start preparing gifts for Holidays or Special Occasions, and I'm sure one of the more important Holidays for many of us must be Mother's Day." Ummm, sure.
Of course I believe that MY mother deserves the best. : )
But it is hard to focus solely on honouring my own mother, as many suggest that those of us who are childless-not-by-choice should do -- first of all, because she's 1,000 miles away, and second, because all the other moms around me will soon begin talking about their plans and what their families are doing for them. And, of course, the hype around Mother's Day and motherhood really lasts all year long, when you live in a highly pronatalist society (as we do).
I actually recall the hype starting earlier in previous years (maybe a year when Easter fell earlier in the year? -- we need to get that over with first…), so I guess I'm lucky. (I guess??)
At least I don't have to attend a baptism this year. :p