I came home tonight & found a brochure from a certain telecommuncations company in my mailbox. Below my name & address was the line, "Learn how superphones help moms do more with their day."
On the flipside, the title: "Moms Rock. Superphones help them roll."
"What makes superphones so super? Just like moms: They're great at multitasking... They make every minute count... They don't just work hard -- they look good too."
Inside: "Super selection for super moms" -- and this bit of advice: "If your kids are old enough for a phone, you can add them to your plan."
Gee, thanks, B.e.ll.Can.a.da, for rubbing the absence of my child (who should be a teenager bugging me to get a cellphone, if she hadn't already sweet-talked her dad into getting her one) in my face (and not just once but over and over again in a single piece of marketing material). Flattery may get you everywhere, but you are barking up the WRONG tree here. :p
FYI -- and for some reason, this seems to be a hard thing to grasp -- just because I'm a WOMAN does NOT automatically mean that I am a MOM. I know that moms are a favourite demographic in the marketing world these days -- but there's a growing number of us out there who, for whatever reason, don't have kids. (Although my guess is that the vast majority of us do have cellphones).
Many of us are great at multi-tasking and making every minute count. And we look pretty damned good too, if I do say so myself. ; )