Thursday, April 10, 2008

Even Toronto Life Magazine can't resist...

...putting cute babies on their cover to sell issues.



(I'm not one for cutesy baby T-shirts, but I have to admit, the AB/CD made me laugh.)

The cover story doesn't seem to be available online, at least not yet. Too bad. It's a good read. I can just imagine the stir it's going to create among mommy bloggers (who are part of the story!).


Toronto Life website

9 comments:

  1. Look forward to reading the article when it's available online. The shirt is funny, although after years of TTC, I have much less tolerance for such tokens of hipster parenting.

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  2. It sounds like a great article and I can't wait to read it. Does Toronto Life post articles online or should I try and find a copy in the US? But, I really hate how the media splash photos of babies on mags and commercials to sell products.

    When we moved to the US my husband and I chose to live in an urban neighborhood because (don't laugh) the schools are so bad that people with children live in the suburbs where the 'better' schools are. I have yet to see a child beyond stroller age in our neighborhood, and it's wonderful! Don't get me started on 'mommy bloggers'...

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  3. The magazine's website is

    http://www.torontolife.com/

    They have a list of the contents of the current issue, but this particular article is not online. Sometimes they put the articles online later (fingers crossed).

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  4. Just yesterday I noticed that a catalog for women's fitness clothing (which I have received for years and years) suddenly has pictures of mommies now instead of female athletes - women with toddlers, babies and strollers etc. modeling fitness clothing. And the copy refers to transitioning from the soccer field to a work meeting.

    I guess that they are trying to appeal to a new demographic, namely the soccer mom. Of course, I am going to be a little less interested in perusing the catalog now that they are doing that.

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  5. And of course, it's also a "We hate kids" article. Greeeaaaate, just what I need. Meanwhile, so many places glare at me or ban me already and I make my kids behave in public.

    Sigh....

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  6. I've seen the AB/CD baby t-shirt at a cute baby store called LOVECHILD. It's at Yonge and Eglington.

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  7. though the photo to sell mags is annoying, I'm actually interested in the angle. I often feel like there's a "baby invasion" many places I go -- whether in public, online, telemarketers, vacation -- I can't seem to escape it... ~luna

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  8. Here is the link to the article.

    http://www.torontolife.com/features/baby-wars/

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