And, needless to say, when I read the following excerpt from the Huffington Post article, my ears pricked up (well, I was reading, not listening, but you know what I mean...):
It's estimated that today, childless women represent about 50% of the adult female population. There are at least just as many non-moms are there are moms in America! And whether or not these women are childless by choice, they do not live a so-called "barren" lifestyle. Children are often front-and-center in their lives, as they play devoted Auntie to relatives' and friends' children. These relationships are a fundamental part of their lives. But we've been myopic on the traditional role of women as Mom.Well, hear, hear!!
At the same time, however, I wonder whether she is truly responding to a market need out there, or trying to create one. Probably a little of both. The emphasis on the "Gifts" section in particular had me a little suspicious.